The Importance of Local SEO for Property Managers in Michigan

Jun 27, 2024 | Owner Education, Property Management Education

Property managers in Grand Rapids and throughout Michigan count on local exposure to rent out their properties, attract landlords and investors who might need help with leasing and management, and even to find vendors who can help them maintain their portfolio of rental homes

Getting your listing in front of the right prospective tenants is especially critical to the success and profit of your investment property. That’s why we invest in technology and in marketing. We focus on local SEO because we know it helps us to rank higher in search engines results like Google and Bing. In all of our listings, social media posts, and education content, we are mindful of using local keywords, because that’s what will draw the right people to our content. This translates to more customers finding your listing and expressing an interest in renting your home. 

Whether you’re putting together a marketing strategy on your own or looking for a Grand Rapids property management company that can help you, make sure you’re informed about and paying attention to the value of SEO. We’re going to talk about what it is, and why it matters. 

What Are We Talking About When We Talk about Local SEO?

SEO stands for Search Engine Optimization. Local SEO is syncing your online content with what the search engines are looking for. It might mean optimizing a website to rank well in local search engines and for local searches. For example, a property management company like ours in Grand Rapids would want to rank well for the keyword “Grand Rapids property manager.” To drill down even deeper into what local SEO can do for you, think about what people are more likely to search for: “property managers near me.” We need the search engines to know where we are and to know where the person searching is located if we want to harness all of those benefits. 

What are the most popular local search engines we want to focus on?

  • Google
  • Yahoo
  • Bing
  • Yandex
  • DuckDuckGo

Each of these subscribe to their own algorithms, but the technology is hardly dissimilar. Google is undoubtedly the most powerful of the group, but they all work similarly. They use geo-location data from your computer or device to determine what city and state you’re located in, then pull relevant results from their databases based on those criteria.

Using Local SEO to Bring in Better Leads

With the property usage of local SEO, we can convert leads and prospects into actual clients and tenants. This means more money is made for us and for our owners, who need to rent out their properties as quickly as possible. If you’re a landlord renting out your own home without the support of a local property manager, you really need to understand how local SEO works and why it’s so effective.

Here’s why the local part of this SEO strategy is so important: 

  • When you search Google or another search engine, the most local results will get priority because they’ve been optimized for local searches and the internet knows where you are searching from. If you type in “property management fees” you’ll see links to content that is local to where you are.  Those local results are going to rank higher. The search engine knows that if you’re in Grand Rapids, you don’t care much about property management fees in Miami unless that’s the specific question you asked. 
  • This matters because everyone is using the internet to buy goods and services or even to simply learn more about goods and services. Investing in local SEO is worth your time, effort, and resources because it does deliver good leads right to your screen. 

We use multiple marketing strategies when we’re trying to find tenants for your property. We know that the majority of tenants begin their search online, and so that’s why local SEO matters to us as a leasing and management company. A strong online presence increases our ability to reach tenants and rent homes. When we need more expertise than what we have on staff, we reach out to internet marketing agencies. 

How Can You Leverage Local SEO?

If you want to rent your property faster, to better tenants, and for more money using local SEO, we have some ideas for you.

  1. Make sure you have an optimized landing page. This is something that most property managers will invest in. If you’re renting out a home or a series of units in a building or a vacation property, you can create a landing page specifically for that rental. Make sure it’s optimized for local SEO. The page should be clear, simple, and direct in what it wants. Showcase the benefits of your property and provide your contact information. 
  2. Consider sharing testimonials from former tenants or current tenants. This will increase the attention you receive. 
  3. Make sure you’re mobile-friendly. A mobile-friendly website will look good on a phone or a tablet. It will function correctly and read well across all devices. This is important because more people are using their smartphones to access the internet than ever before.

Creating an effective local SEO strategy is easily done when you pay attention to these tips and set yourself up as being an expert in rental properties. As your SEO strategy begins to gain traction, you’ll notice that your available property is ranking higher and all of the content you’re pushing out around your business and what you’re trying to do is getting more attention and landing closer to the top of search results. 

Property Management TechnologyThis is a lot to manage on your own, and you’ll find that a Grand Rapids property management company can handle all of your technology and marketing needs for you. We’re already set up for local SEO, so why start building something on your own? Leverage our expertise, our tools, and our resources. We’re happy to share them. 

If you’d like to talk more about how we can work together, please contact our team at Short South Realty Group.