Short South has teamed with California-based Propertyware to ensure that our marketing dollars are providing maximum return.  We utilize Propertyware’s powerful marketing service cloud to track the effectiveness of our advertising and leasing efforts and provide owners and investors real-time access to our progress.
marketing service cloud


Did you know that 90% of potential renters turn to the Internet when searching for their next rental? Unfortunately, no one website attracts more than 10% of all real estate search traffic. This means that real estate searchers end up browsing through a laundry list of websites when searching for an available rental. Our cloud-based software syndicates our available listings daily to several top Internet Listing Sites such as:

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Google Logo   Trulia Logo   Hotpads Logo


Our prospect management cloud is unlike any marketing tool you’ve seen before. We are able to capture prospects online or in the management office and track them through the entire leasing process. Our web-based system allows us to assign prospects to leasing agents, schedule showings on a central calendar, and generate proposals and leases online.  Our powerful features include: 

• Customizable online lead capture form
• Create prospects that are tenants, owners, buyers or other
• Auto assign rules and alerts for incoming prospects
• Integrated campaign source and keywords
• Guest card information
• Complete activity management
• Generate listing brochures
• Schedule and manage showing calendar
• Prospect ratings
• One-click conversion to Lease or Portfolio
• Wait list management
• Mass email prospects when listings become available
• Dozens of customizable reports and dashboards

prospect management cloud

Have more questions? Let's talk.

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3251 Eastern Ave SE
Grand Rapids, MI 49508

Contact Us

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(616) 805-4997

Short South Realty Group is a team of real estate experts dedicated to providing the highest quality real estate management services.  We have more than 30 years of experience buying, selling, leasing and managing residential and commercial property in West Michigan.

Short South Realty Group is a licensed Michigan real estate brokerage. License Number: 6505380226.

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