Author Archives: David Clark,, and Inquiry-to-Booking Ratios and Costs-Per-Booking

In March 2010 we listed our Grand Haven Cottage on,, and The results have been great: the Cottage was fully booked for most of 2010 and spring and summer 2011 are already nearly full. However, as it becomes time to renew, I questioned whether all three listings were necessary to maintain our current occupancy level. So I sourced all bookings back to their original source. Here are the results: Leads    Bookings    Ratio    Cost-Per-Booking 40 5 8 …

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